Public Relations Services
Public Relations is one of the most underutilized forms of marketing for entrepreneurs, small businesses and professionals, but it can ultimately yield results that are impossible to get any other way!
Like most marketing, it doesn't take a lot of money to succeed, but it does take an ongoing and consistent effort, and some know-how.
The problem is most small business
owners can't afford a traditional
public relations agency, but YOU CAN
afford to hire me as your outsourced
Public Relations Director for a fraction
of the cost of a traditional public
relations agency!
To me, public relations is one of those things in life,
just like brushing your teeth that you have to do every
day! I've done succesful public relations campaigns
for some of the country's largest companies in my 20+ years of marketing, and today I work at them every single day for both myself and my clients. Check out my Media Center to see some of my most recent appearances and mentions.
Being included in a media story gives you and your business credibility that advertising dollars just can't buy. It's one thing for you to appear in the media because you paid for it; it's quite another when you're appearing in the media because they believe you’re newsworthy!
Here's what I can do for you and your business:
You can use me as your PR contact and I can field all media inquiries for you--this makes you look like a big shot. Pitchrate and others which I'll tweak and customize to each response (this means reviewing and
responding to all applicable leads on at least four services every day on your behalf).
Develop a PR Calendar tying into special days/holiday/seasonality and create the applicable releases, and send these releases out to 5 of the top free PR sites for SEO (high-end distribution
through PR Web, etc. is available at their cost).
I'll also do pitching to select targeted media in your local area/region and new media that you identify as targets. Once you cut your teeth there we can work on expanding pitching to other
media, but you have to build up your media portfolio first.
Monitor and jumping on news, happenings, etc. in the media to try and secure publicity with what's hot. I'll customize/tweak your basic core pitch or PR Calendar pitches as applicable for
this purpose.
Create your media center (I can work with your webmaster to set up one and guide the content/ components on one of your web sites to create one like my Media Center, or you can use
Prep you for media interviews in general and specifically. SAVE EVEN MORE! Commit to 6 months and get a 15% discount! YOU SAVE $1,800! Go for an annual plan and you get a 25% discount! YOU SAVE $3,300!You would pay thousands of dollars per month for a traditional public relations agency! And that's what stops most small businesses from getting the media coverage that's possible for them, and the tremendous benefits that go with it.NOT IN YOUR BUDGET? NO WORRIES!
There's still a great deal I can accomplish for your business with my Budget PR Services Package designed for those who want to get some basic media coverage and are too busy to handle it themselves, lack the know-how, or both:
This includes:
Using me as your PR contact, and having me field all media inquiries for you.. Pitchrate and others, which I'll tweak and customize to each response (this means reviewing and responding to all applicable leads on at least four services every day on your behalf).
Coaching you on Media Center set-up.Prepping you for media interviews in general and specifically. SAVE EVEN MORE! Commit to 6 months and get a 15% discount! YOU SAVE OVER $500! Go for an annual plan and you get a 25% discount! YOU SAVE $900!I played by Corporate America's rules for years,
and now everything I know can be yours!
Pick a Public Relations Services package and let's roll up our sleeves together, and put you on the path to success today!
And if you'd rather have me do any or all of the rest of your marketing work for you as well, then please check out my Marketing Freelance & Marketing Consulting Services CLICK HERE
Here's To Your Maximum Success! Melanie JordanThe No-Cost/Low-Cost Marketing Strategies Coach
Questions? E-mail me
